Marketing Nightmares: Pepsi Plays with Fire

I’m sure you’ve heard of Kendall Jenner. With over 130 million followers on Instagram, she is a well-known model and media personality. Born in 1995, she rose to fame in the reality tv show ‘Keeping Up with the Kardashians’, which also…
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Bottlegate: Dove’s 2017 marketing nightmare

Leading brands have great marketing. They need to because it's how they stand out from their competitors. With massive budgets allocated to marketing, companies expect campaigns to be revenue drivers.  According to Deloitte’s CMO survey,…
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A Guide for Starting an Impact Business: Your Startup, Your Baby

Running a startup takes a lot more than just a good business plan. When you jump into this career, you want to make sure you’re in it for the long haul. I often tell entrepreneurs who are just starting out to treat their startups as their…
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