Marketing Nightmares: Pepsi Plays with Fire

I’m sure you’ve heard of Kendall Jenner. With over 130 million followers on Instagram, she is a well-known model and media personality. Born in 1995, she rose to fame in the reality tv show ‘Keeping Up with the Kardashians’, which also…
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Bottlegate: Dove’s 2017 marketing nightmare

  Leading brands have great marketing. They need to because it's how they stand out from their competitors. With massive budgets allocated to marketing, companies expect campaigns to be revenue drivers.  According to Deloitte’s…
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Simone van Neerven – Impact Talks Episode 1 Transcript

https://www.youtube.com/watch?v=2PB2secFgqI   Transcript: Welcome to the to the podcast. So these podcasts go quite yeah, pretty flexible. So not really a topic, but obviously I am super interested in what you do. So thereby here.…
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A Guide for Starting an Impact Business: Your Startup, Your Baby

Running a startup takes a lot more than just a good business plan. When you jump into this career, you want to make sure you’re in it for the long haul. I often tell entrepreneurs who are just starting out to treat their startups as their…
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Life as an Entrepreneur: 10 things to avoid

You’re getting closer and closer to having an entrepreneurial career. Life as an entrepreneur is going to be a rollercoaster filled with ups and downs. Not to mention, time will be of the essence. There’s a saying that goes: “Lost…
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Creating a Brand Name

  An essential part of your journey will also be deciding on your brand name. One of the most common challenges many startups face in the beginning is how to create a BRAND NAME that stands out. We live in such a competitive world.…
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Startup Roles

  You’ve completed your business plan and now you’re trying to get the right people in the team. Be patient as it’s going to take a lot of time and deliberation. Critical to every organization, the team will play a big part…
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How do we discover our Passion?

Money, money, money.  ‘Money makes the world go round’. It is probably the sole motivation of many entrepreneurs. A lot of people go into business for one reason - to make money. However, according to British business magnate, Richard…
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Looking Back at the 2016 US Elections and How Trump’s Marketing Won Him the Presidency

In 2016, Donald Trump beat Hilary Clinton to be the 45th president of the United States of America. Trump's victory sent shockwaves around the world as he lost the popular vote, but somehow received 77 more electoral votes than Clinton. Casting…
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