10 Things I’ve Learned As A Founder From a Fortune 500 Managing Director (Converse – Nike , Inc)

Born and bred in Brazil, Daniela Weitmann graduated with a degree in Engineering. Little did she know she would move away from her native country, work in various industries, and live in a number of countries.  Weitmann's professional journey…
Read more

Emilio Risques – Impact Talks Episode 2 Transcript

https://www.youtube.com/watch?v=dHmT3PV7rI8 Transcript: OK. Welcome to the new podcast. Today, we have Emilio with us, who is heading Asics V.P. Innovation. If I understand correctly, for Europe, Central Africa, Africa and Central... What…
Read more

How Hillary Clinton’s Marketing Strategies Nearly Got Her Elected

In 2016, the presidential race was an extremely tight one, it could have gone either way. Hillary Clinton won the popular vote but lost the one that mattered - the electoral vote. Nevertheless, she finished in second place and was this close…
Read more

10 Things I’ve Learned from a Chocolate Evangelist as a Social Entrepreneur

It is truly shocking that modern slavery still exists in the 21st century. In 2005, Tony’s Chocolonely was founded by journalists of the Dutch TV-program “Food Unwrapped”. They discovered that many chocolate manufacturers had been using…
Read more

10 Things I’ve Learned from a Space Engineer as an Entrepreneur

Fresh out of university with a degree in Mechanical Engineering from the University of Delft, the journey of Floris van de Klashorts began. Living in an era where the world saw the transition from typewriters to personal computers, Floris has…
Read more

10 Things I’ve Learned from an NBA Player

Born in Utah, Lance Allred is the NBA's first legally deaf player. With 75-80% hearing loss, he's been on an adventure his whole life. Allred grew up in a fundamentalist Mormon polygamist commune, but his family broke away from the church a…
Read more

What we can learn from the 4 Biggest Marketing Nightmares from Global Brands

Leading brands have great marketing. They need to because it's how they stand out from their competitors. With massive budgets allocated to marketing, companies expect this department to be revenue drivers.  Strategies and campaigns are…
Read more

H&M Monkey Advert: What were they thinking?

The E-commerce industry is booming and there are no signs of it slowing down. During the pre-COVID era, shoppers had already been attracted to the advantages of online shopping. It's more convenient to shop for certain items online. Items get…
Read more

Marketing Nightmares: Adidas Email Woes

  Marketing is crucial to the success of a business. It is such a wide process that involves advertising, public relations, promotions, and sales. The marketing department of a company is in charge of introducing and promoting the product…
Read more