Among the number of companies Elon Musk runs, Tesla is the one you probably hear about almost every day. But you might not have known that the world’s most valuable car company has a $0 marketing budget. As the CEO and product architect of Tesla, Musk is known to make headlines around the world. He […]
An extraordinary innovator, Steve Jobs has had 241 patents registered to his name or as a co-inventor. Many of the products he invented went on to be hits in the tech world, notably the iPhone. Before passing away in 2011 from pancreatic cancer, the American entrepreneur was the co-founder, CEO, and chairman of Apple Computer. […]
Success is the dream of many. We think about it, we want it, and we certainly hope for it. But are we willing to fight for it? Not everyone is able to achieve this dream. Not many will invest their time and effort to turn their aspirations into reality. Making it in the real world requires […]
Born and bred in Brazil, Daniela Weitmann graduated with a degree in Engineering. Little did she know she would move away from her native country, work in various industries, and live in a number of countries. Weitmann’s professional journey began in P&G Wella. After a three-year stint, she then went on to work for some […]
In 2016, the presidential race was an extremely tight one, it could have gone either way. Hillary Clinton won the popular vote but lost the one that mattered – the electoral vote. Nevertheless, she finished in second place and was this close to becoming the first female president of the United States of America. Running […]
It is truly shocking that modern slavery still exists in the 21st century. In 2005, Tony’s Chocolonely was founded by journalists of the Dutch TV-program “Food Unwrapped”. They discovered that many chocolate manufacturers had been using child slaves at their cocoa farms. The Dutch chocolate brand exists to make a difference. After more than 15 […]
Fresh out of university with a degree in Mechanical Engineering from the University of Delft, the journey of Floris van de Klashorts began. Living in an era where the world saw the transition from typewriters to personal computers, Floris has always been interested in innovation. Not to mention, he also had a taste of entrepreneurship […]
Born in Utah, Lance Allred is the NBA’s first legally deaf player. With 75-80% hearing loss, he’s been on an adventure his whole life. Allred grew up in a fundamentalist Mormon polygamist commune, but his family broke away from the church a few years later. He didn’t have a normal childhood like many others. […]
Leading brands have great marketing. They need to because it’s how they stand out from their competitors. With massive budgets allocated to marketing, companies expect this department to be revenue drivers. Strategies and campaigns are crucial to the success of a business. It is such a wide process that involves advertising, public relations, promotions, and […]
The E-commerce industry is booming and there are no signs of it slowing down. During the pre-COVID era, shoppers had already been attracted to the advantages of online shopping. It’s more convenient to shop for certain items online. Items get delivered to your doorstep, you waste less time commuting, and so on. Given the recent […]