Entries by SFE Team

Marketing Nightmares: Adidas Email Woes

  Marketing is crucial to the success of a business. It is such a wide process that involves advertising, public relations, promotions, and sales. The marketing department of a company is in charge of introducing and promoting the product and/or service to potential customers. Without marketing, how would people ever know of your existence? This […]

Marketing Nightmares: Pepsi Plays with Fire

I’m sure you’ve heard of Kendall Jenner. With over 130 million followers on Instagram, she is a well-known model and media personality. Born in 1995, she rose to fame in the reality tv show ‘Keeping Up with the Kardashians’, which also featured her famous family.  I’m sure you’ve also consumed Pepsi before. Originally created way […]

Bottlegate: Dove’s 2017 marketing nightmare

  Leading brands have great marketing. They need to because it’s how they stand out from their competitors. With massive budgets allocated to marketing, companies expect campaigns to be revenue drivers.  According to Deloitte’s CMO survey, marketing budgets on average take up to 11% of the total company’s budget. The biggest spenders are those in […]

Life as an Entrepreneur: 10 things to avoid

You’re getting closer and closer to having an entrepreneurial career. Life as an entrepreneur is going to be a rollercoaster filled with ups and downs. Not to mention, time will be of the essence. There’s a saying that goes: “Lost time is never found again”  – Benjamin Franklin.   Live and breathe by his quote […]


Creating a Brand Name

  An essential part of your journey will also be deciding on your brand name. One of the most common challenges many startups face in the beginning is how to create a BRAND NAME that stands out. We live in such a competitive world. So you might think that all the good names have been taken. But […]

Startup Roles

  You’ve completed your business plan and now you’re trying to get the right people in the team. Be patient as it’s going to take a lot of time and deliberation. Critical to every organization, the team will play a big part in paving the way to success. A ton of responsibilities and tasks will […]

How do we discover our Passion?

Money, money, money.  ‘Money makes the world go round’. It is probably the sole motivation of many entrepreneurs. A lot of people go into business for one reason – to make money. However, according to British business magnate, Richard Branson, it isn’t actually a good idea. If this is your main reason, your business is […]