Entries by SFE Team

Top Marketing Lessons from Comedians

Comedians and marketers have a lot in common. Making it in the entertainment industry goes beyond getting people to laugh. On top of humor and talent, you’ll also need to know how to market yourself. From content marketing to social media marketing and collabs, here are four well-known comedians and their strategies.  Kevin Hart Kevin […]

Sarah Cooper’s Rise to Fame | A Guide to TikTok Marketing

Rising to fame in April 2020, Sarah Cooper’s success came from her TikTok popularity. Earlier this year, Cooper posted videos of herself lipsyncing to Trump’s interviews, and they went viral. One of her videos based on an audio recording of Trump discussing disinfectants to treat the coronavirus has been viewed more than 20 million times.  […]

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Shaping Your Business With Brand Purpose

Slave labor is very much real and part of our everyday life. Every time you go to the supermarket, there is a good chance that you bought a couple of products that are produced by what we call modern slavery. Modern slavery is the severe exploitation of other people for personal or commercial gain.  A […]

Amy Schumer the Hilarious Marketing Guru

Amy Schumer is a charismatic comedian known for breaking down boundaries and gender stereotypes. You probably know her for Inside Amy Schumer, which debuted in 2013. Her success didn’t come easy. She struggled during the early years while actively taking part in stand-up competitions. In 2007, she came in 4th place in the fifth season of Last […]

The Seinfeld Method: A Guide to Video and Content Marketing

If you grew up in the 90s, you’d remember the Seinfeld TV show. To this day, episodes are available on various streaming services so you can revisit your past. Or for the younger generation to experience a completely different era. The hit comedy show starred Jerry Seinfeld playing himself as the main character. The semi-fiction […]

Kevin Hart: Comedian, Entrepreneur and Marketer

Kevin Hart has a reputation for being a funny guy and an extremely hard worker. He thinks it’s an excellent reputation to have. Having been in the industry for over two decades and working relentlessly since 1999, his career only took off over the last few years.  According to Forbes, Hart rakes in approximately $87 […]

The Rise of Digital Marketing in North American Politics

Many regard Barack Obama to be the pioneer of digital marketing for political purposes. Then, other politicians followed and used the same platforms.   Obama introduced new marketing strategies to disseminate information to the public and to conduct fundraising for his campaign. While Trump, the current POTUS, is widely known for using Twitter. He often tweets […]

Landslide Victory for Justin Trudeau | New Political Marketing Strategies

Many regard Barack Obama to be the pioneer of digital marketing for political purposes. Then, Donald Trump surfaced and used the same platforms.  Obama introduced new marketing strategies to disseminate information to the public and to conduct fundraising for his campaign. While Trump, the current POTUS, is widely known for using Twitter. He often tweets […]

Winning Voters During the 2020 Election | The Joe Biden Strategy

We’re getting closer and closer to Election day – Tuesday, November 3, 2020, and things are starting to heat up. Will Joe Biden become the 46th POTUS or will Trump prevail and serve a second term?  So far, Biden’s presidential campaign has focused on three main challenges: Uniting the Democratic Party Responding to the chaotic […]