Entries by SFE Team

Tesla Billionaire Elon Musk dominates with a $0 marketing budget

Among the number of companies Elon Musk runs, Tesla is the one you probably hear about almost every day. But you might not have known that the world’s most valuable car company has a $0 marketing budget.   As the CEO and product architect of Tesla, Musk is known to make headlines around the world. He […]

Steve Jobs: The Story Behind the Visionary Game-changer

An extraordinary innovator, Steve Jobs has had 241 patents registered to his name or as a co-inventor. Many of the products he invented went on to be hits in the tech world, notably the iPhone. Before passing away in 2011 from pancreatic cancer, the American entrepreneur was the co-founder, CEO, and chairman of Apple Computer.   […]

How Hillary Clinton’s Marketing Strategies Nearly Got Her Elected

In 2016, the presidential race was an extremely tight one, it could have gone either way. Hillary Clinton won the popular vote but lost the one that mattered – the electoral vote. Nevertheless, she finished in second place and was this close to becoming the first female president of the United States of America.  Running […]

10 Things I’ve Learned from a Chocolate Evangelist as a Social Entrepreneur

It is truly shocking that modern slavery still exists in the 21st century. In 2005, Tony’s Chocolonely was founded by journalists of the Dutch TV-program “Food Unwrapped”. They discovered that many chocolate manufacturers had been using child slaves at their cocoa farms.  The Dutch chocolate brand exists to make a difference. After more than 15 […]

10 Things I’ve Learned from a Space Engineer as an Entrepreneur

Fresh out of university with a degree in Mechanical Engineering from the University of Delft, the journey of Floris van de Klashorts began. Living in an era where the world saw the transition from typewriters to personal computers, Floris has always been interested in innovation. Not to mention, he also had a taste of entrepreneurship […]

10 Things I’ve Learned from an NBA Player

Born in Utah, Lance Allred is the NBA’s first legally deaf player. With 75-80% hearing loss, he’s been on an adventure his whole life. Allred grew up in a fundamentalist Mormon polygamist commune, but his family broke away from the church a few years later.    He didn’t have a normal childhood like many others. […]

What we can learn from the 4 Biggest Marketing Nightmares from Global Brands

Leading brands have great marketing. They need to because it’s how they stand out from their competitors. With massive budgets allocated to marketing, companies expect this department to be revenue drivers.  Strategies and campaigns are crucial to the success of a business. It is such a wide process that involves advertising, public relations, promotions, and […]

H&M Monkey Advert: What were they thinking?

The E-commerce industry is booming and there are no signs of it slowing down. During the pre-COVID era, shoppers had already been attracted to the advantages of online shopping. It’s more convenient to shop for certain items online. Items get delivered to your doorstep, you waste less time commuting, and so on. Given the recent […]