When you are working in sales, you are probably busy. And with busy, we mean very busy.

Your typical responsibilities include everything from selecting potential targets, research to defining priorities. On top of that, you need to plan and monitor everything and execute the deals.

These are many tasks at once and have to be delivered on a daily basis. Therefore the consistent question pops up: How can we do it all more efficiently?

One has to note that keeping up with the growing number of tools that you could use for your job is hard. In a time with cloud services and artificial intelligence on the rise, the number of software tools increases exponentially. It happens all so quickly that we humans feel left behind. The moment we implement and master a new and fancy system, it is already obsolete and we can start again. To add to this, the competitors seem to always have the better programs, so we try to keep up. It is a rate race that seems to never have an end.

So, what are the best tools? What are tools that are actually effective? Which supporting programs can be learned quickly? And more importantly, which tools have the potential to last for a longer period and outperform the majority of the other systems?

In the following, we will look at the 4 tools you need to know. Looking at the graph below we chose to look into Hubspot CRM, Zoho CRM, and Salesforce CRM, due to their high performance in this area. A new competitor that is not depicted here is the multifunctional platform Notion, which we thought could be eventually used as a complement to the other tools or on its own for smaller businesses. 

We will see for each software its advantages, and also its disadvantages. Which one you use in the end is up to you but we are here to help, so let’s jump into it!




1.Hubspot CRM

First of all: CRM stands for Customer Relationship Manager

And that is basically what Hubspot CRM does. It manages all the company’s relationships and interactions with customers & potential customers and that mainly for free. More in detail, it supports staying connected with people by organizing meetings, automating reminders for calls and follow-up emails, and combining social media platforms. Further, it saves data about the people you are writing with: To which company they belong, their email and phone number, the recent interactions one had…and much more.

It almost sounds too good to be true!

Here a short look into the functionalities:

As you have seen, Hubspot is best used when dealing with many clients. It supports contact management, facilitates the division and monitoring of tasks, tracks interactions with people on other social media channels like Facebook or mediums such as email. Basically, it brings everything to one platform: namely Hubspot. A dream for all of us, I would say. Personally, I dislike switching between all these different windows, apps, and programs and therefore easily lose sight of specific tasks. Having everything in one place simplifies life.

Also remarkable, Hubspot covers many fields next to managing contacts and tasks. It includes analytics that visualizes for instance the number of successful deals and the gained revenues. These charts or tables can be used to give presentations for future deals or to analyze the progress done. Also, one can create strategies based on the given data or make predictions. Further, it can be used for marketing campaigns by delivering automated emails, scheduling blog posts about the event, and creating some basic landing pages. Due to the stated points, Hubspot is often used in the field of Sales.

However, for sales some limitations have to be emphasized if the free version is used:

  • there are only a limited number of email templates
  • max. five documents per registered account that can be uploaded
  • max. five canned snippets
  • max. 15min per month per user VoIP calling
  • advanced analytics have to be bought

Note here, due to the many integrations, it is possible to overcome those weaknesses and that at a low cost. Especially, small to medium businesses can profit from Hubspot and probably don’t run into these limitations at all.


2. Notion

Going further, let me introduce Notion.

Maybe you recognize Notion. It is often used for learning in schools or universities. The makers of Notion have extended the application to other fields such as general planning of individuals and teams, marketing, sales, data collection… Or I should actually say, the users themselves have extended the product, by creating templates that can be shared and found in a large number on websites such as the notion template gallery (Notion Template Gallery). Also important is that there are many YouTube tutorials that help anyone to build their specific template. Due to these observations, customization and easy usage are a big plus for Notion. On top of that, Notion can to a certain degree have integrations of other tools such as Slack or Google Calendar. Also embedding links with or without HTML code is possible. Though this is all rather limited compared to the other software, however for small businesses maybe not of need anyways.


A general structure to start with is to create centralized information within related master databases and from there to filter the information to generate visual dashboards. To give an example, one could create the database of a country, let’s say the Netherlands, and connect all clients who operate in the Netherlands to that piece of information. With this kind of structure, one can create many connections and reduce repetition. Moreover, given all this information about the present connections means one can easily filter for a specific client with just a few pieces of information. Also creating customized statistical boards is been facilitated by this, though with the limit that Notion itself is not Excel and has only a limited range of creating charts.

Notion is just like Hubspot rather for smaller businesses. This has to do with the flaw that Notion can not handle too large databases and can be slow while loading them. Also as stated, integrating other tools is not always that easy.

Nevertheless, the diverse applications of Notion itself make it probably one of the best software for young startups, students, and working professionals in any sector.


3. Zoho CRM

Zoho CRM is quite similar to Hubspot CRM. Again it focuses more on storing and managing information about customers and the creation of case-specific dashboards. Next to the normal tasks of a CRM such as pipeline management, Zoho CRM can be combined with artificial intelligence, which emphasizes bottlenecks and predictive analytics. In addition to that, it is just like Notion very customizable. Filters and common groups can be established, which gives the dashboard a nice structure.

On the home screen, one can set up the most important dashboards one needs to watch for and therefore prioritize tasks.

Zoho also records closed deals and processes, which are open for reflections or comparisons to similar cases. The data is easily accessible and with time the collected data can be used to make better decisions. Also, the visualization of the data is better than that of Notion and therefore a big Plus.

Another good thing is that the Zoho app is pretty handy. The other software tools also have apps but are rated at lower levels due to limited actions one can execute. Zoho’s app allows to upload and download files and synchronizes automatically. 

As in Notion, there are templates that can be created and reused, however, these are not that easily shared with other people outside the organization and are used more internally. On the other side, these templates are rather blueprints of whole processes. This means for similar projects the same action plans can be used and even customized. A nice feature here is the visual aspect. The whole process of a deal is pictured in one tree diagram:

Zoho CRM Review 2021: Features, Pricing & More | The Blueprint

These processes even include automation of (follow up) emails, phone calls, and other social media activities, such as posting blogs or tweeting. Having these details already pre-defined and all the possible connections to customers on one platform saves energy and boost productivity in other areas. The team members can install notifications about who is contacting who, when, and where, increasing again the transparency of the teamwork. So, even if tasks are assigned, everyone can check on everyone just in case. This functionality can lead to tackling bottlenecks better and improving the individual’s work, by looking at the specific issues they had.


In total, Zoho is recommendable for small to medium-sized businesses.




4. Salesforce

Salesforce is also a CRM software. It leads the market and is known to be easy to learn and use.

Salesforce can be adapted to different industries and even niches due to the many possibilities of add-ons and extensions, which might be overwhelming at first. Being so customizable one can also find a lot of information about the tools on YouTube, websites in general, or on the community platform, therefore enhancing the implementation of new systems and guaranteeing that a problem will be solved in a short amount of time.

Opening the software, one observes a news feed with the most important updates from the team and daily targets to hit. This feature was new to me and I have not seen that in other programs. It reminded me of a LinkedIn or Instagram Feed. At one glance, the whole pipeline of tasks can be overviewed and issues can be spotted quickly.

Further, dashboards with analytics such as charts are created with ease and are shareable, which enhances collaboration and efficiency. Like the other CRMs that we have encountered so far, Salesforce stores contact information and elicits opportunities. Whole campaigns can be automated such as sending emails, scheduling meetings/ blog posts and calls, and tracking a diverse range of social media channels. In addition to that, artificial intelligence systems and advanced analytics can be integrated into salesforce, increasing the accuracy of predictions, which translates into higher profits.


Some disadvantages that should be named are the expensive integrations, which makes salesforce rather suitable for larger businesses.





These were four software tools in a nutshell. What fits your business the best can be determined for instance by using the services of this technology consultancy: Compare 2021’s Best CRM Solutions | TechnologyAdvice

Additionally, I can recommend reading more in-depth articles on each software, which I have posted here as well. Using CRMs or in general new tools can be in the beginning very frustrating or overwhelming, therefore in general get acquainted with them in small steps like watching YouTube tutorials and using them for smaller projects. This can be extended to letting some teams work with the software. Get their opinion on the new tool and seek for weaknesses, because the weakest ring in a chain lets the chain break. If you haven’t found any or just minor flaws start considering the switch. The moment you feel comfortable, you can transfer everything from the old to the new system. Also, reflect if the new tool brought the desired improvements or not. 


One last quote that might inspire you if you are not sure to use your old software or not:


When in doubt, choose change

Lily Leung




Congratulations on reaching the end!

Check out our podcast Impact Talks, where you can listen to high-profile experts from various backgrounds!

Join our Facebook Group Community with over 4,700 entrepreneurs, innovators, and creators by Startup Funding Event, where you get access to free live training, daily Q&As, design templates to get your business started, and support from the SFE team. Join here!

What do Cobra Kai, The Matrix, and Crouching Tiger, Hidden Dragon have in common? These movies and series have some of the most groundbreaking scenes. It is due to the perfect execution of the smoothest martial arts choreography. These action type of movies would not have existed if it wasn’t for one man. That’s right, you’ve guessed it! A name that is synonymous with martial arts is none other than Bruce Lee. Even after his death in July 1973, he continues to inspire today’s generation and the future.
Born Lee Jun Fan, he was a Chinese American martial artist that inspired the entire world. He was an actor, instructor, filmmaker, and philosopher. He is known for his movies such as Enter the Dragon, Game of Death, and many others. He did something that his predecessors failed to do. He used ancient philosophy as his framework. He didn’t stick to it 100%. Instead, he brought out innovative and fresh ideas that were more suitable at the time. Even if this meant clashing among traditionalists along the way. Lee combined the best of existing disciplines. He conceptualized Jeet Kune Do meaning “The Way of the Intercepting Fist”. It carved the path to what is now MMA or Mixed Martial Arts. It’s a sport that combines all sorts of disciplines for a fighter’s advantage. This hybrid philosophy was based on personal experiences and philosophies. His movies are reflections of what he was experiencing or had gone through before.
In this world today, we can be entrepreneurs if we aspire to. We can start our startups if we wanted to. That’s why we’re looking into Bruce Lee, his life and works, and his philosophies. There are a few things that we can get from him, for us to become better learners.

1. Absorb what’s useful and filter out the unnecessary

“Absorb what is useful,
Discard what is not,
Add what is uniquely your own.”
Before his death at the age of 32 years old, Bruce spent his entire time making the most out of his life. He did not let it go to waste. He was a voracious reader and had an appetite for martial arts, philosophy, and self-help books. He owned thousands of books, which he kept himself occupied. The great thing about Bruce Lee is that he never limited himself to one study. To the world, he was recognized as a fierce martial artist. He embodied a different persona behind closed doors. He even enjoyed dance and poetry which reflects his philosophies. He never tied himself to a set of beliefs and stayed there. What’s interesting is that he took all his favorite ones, blended them, and lived them out there.
The road to becoming an entrepreneur is not an easy one. That’s why we need to make the most of whatever comes along our way. We can take courses that pique our interest. They will sharpen our skill set. We can choose to make meaningful connections with people in our network. We can take in experiences that make us richer as a person. Like a sponge, we can absorb everything. Rather, anything that will broaden our perspective. Discard anything that’s useless.

2. Live simply

“Simplicity is the key to brilliance.”
Each martial art has its own set of traditions and instructions. Bruce Lee defied that by breaking all the rules. He wanted his style to be simple and efficient. Thus, he created Jeet Kune Do. This way, it addresses the issue directly and solves it right away. This is very evident in his movies. Even though he is surrounded by his opponents, he takes them down as soon as they attack. His lightning reflexes take care of the rest. He is the last man standing. When you build your startup from scratch, it’s normal to encounter problems. It’s best to address them right away. It’s better to do so than prolong the agony by sweeping them under a rug. It will be tougher to get things done if you keep avoiding them. One day, you’ll have to face them.
He insisted on living a simple life that will lead to a life of happiness. Cut unnecessary distractions and extraneous noise. You will be surprised you can achieve much more. Start putting this into perspective. You will realize how valuable your purpose is and how important your vision is. Living in these modern times can be both a blessing and a curse. We have the technology right at our fingertips to assist us. But, if we tend to waste time through social apps meaninglessly, we will lose focus on what needs to be achieved.
To avoid this, make a list of simple goals to do today. Remember to focus and set your eyes on the ultimate priority. Crossing something off that list will leave you feeling wonderful.

3. Put dreams into action

“Be a practical dreamer backed by action.”
You would think Bruce Lee is the kind of person who would pick fights with anyone who gave him the eye. Wrong. Quite the opposite. He got into a series of street fights. At the age of 14, he started learning martial arts for self-defense. He gained his parents’ approval. Originally, he was declined by a school that taught Wing Chun Kung Fu due to his German ancestry (yes, he is one-fourth!). Chinese Martial Arts frowned upon teaching foreigners. They would rather keep the arts to themselves. Yet, Yip Man became Lee’s master. He was trained privately as he showed interested and showed progression.
Bruce Lee encountered many obstacles during his time. He never allowed them to overpower him. Instead, they shaped him into a better person. A well-loved person that gained popularity even after his death. Like him, we can overcome all the challenges that are thrown at us. As we continue to move forward, our adaptability and resilience will increase as well.
As they say, one’s experience is the best teacher. Bruce Lee never remained in his comfort zone. Whatever he picked up from poetry, philosophy, or martial arts, he embedded them and made them his own. He was someone who stuck to his philosophies and was a man of his word. Rather, he was a man of action. He insisted on living out his beliefs instead of allowing them to be ideas. He may seem to embody a cocky persona onscreen but in reality, it was a form of self-expression.

4. Don’t let personal defeats take over your life

“Defeat is a state of mind; no one is ever defeated until defeat has been accepted as a reality.”
Lee was born for stardom. His father was a popular Cantonese opera actor, which made it easier for him to enter the movie industry. As a child actor, he appeared in 20 films in Hong Kong. You’d think it was a smooth transition for the actor, right? Wrong. It was a different case for a Chinese American. Being part of the minority in the US, he experienced a lot of racial discrimination. During that time, Asians were cast as stereotypes. They were given their slanted eyes, yellow skin, and exaggerated buck teeth.
If that wasn’t difficult to overcome, whitewashing was a common practice. Asian roles were given to white actors. Industry experts believed that a white actor’s name determines a movie’s popularity. This didn’t stop Bruce Lee from making a name for himself. He honed his skills as a martial artist and an actor. His popularity soared when he starred as Kato in The Green Hornet. He became the main character’s sidekick in the television series. It was his first breakthrough role on the American screen. It was also the first time that the American audience was exposed to Asian martial arts.
The director wanted Lee to adopt the American style of fighting. This included brute strength coupled with punches. But, Bruce Lee put his foot as he could not limit himself to this kind of fighting. The director agreed. Thanks to whitewashing, this is exactly what happened. It took place when he was to star in a television series called Kung Fu. Lee was to take on the main role as a Buddhist monk. No other role would best display his strongest abilities as a martial artist. Everything seemed like it was falling into a place until he was replaced by David Carradine. At that time, the American actor did not even have any martial arts skills.
It was hard to change racial stereotypes that were cast in movies. In frustration, he decided to move back to Hong Kong with his growing family in 1971. After all, there were better opportunities for him there. Little did he know, The Green Hornet won many fans. They considered his character Kato to be the ultimate star of the show. It was a blessing in disguise because that was where he finally got that long due break he was waiting for. He starred in The Big Boss, Fist of Fury, and Way of the Dragon. These were the movies that made him iconic because they showcased his skills in martial arts.
Bruce Lee radically changed the way Asians were portrayed in western movies. He was the little guy who stood up for himself or what was right especially towards his enemies. He paved the way for future martial artists such as Jet Li, Jackie Chan, and many more. If he had turned his back on acting forever, someone else would’ve done it and Bruce Lee wouldn’t be as popular.

5. Stay true to yourself

“Always be yourself, express yourself, have faith in yourself. Do not go out and look for a successful personality and duplicate it.”
Onscreen, Bruce Lee seemed like an arrogant guy that always had a smirk on his face. Not to mention that signature move when he thumbs his nose before he fights off his opponent. At the same time, he was the kind of person you would not mess around with. The reason why he took up martial arts was a form of self-expression.
Believe it or not, he took up a liking to dance, won a cha-cha competition as well as a boxing tournament. This could be explained in his graceful moves when it comes to footwork. Not a lot of martial artists can attest to this. He read a lot of books that inspired him and his philosophical works. He was also moved by poetry and took a liking to that as well. These activities helped him keep focused and evolved into a person that we know of.
What Bruce Lee is trying to tell us is to be ourselves and let our personalities shine. Each person is original and unique. It’s a simple reminder to live out our life the way we want it to be. We should stop trying to be someone who we’re not. If we want to, we can carve our path, not somebody else’s.

6. Never put limits

“If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.”
There is a Bruce Lee in us. A fierce warrior is dying to be unleashed. He taught us to ask the right questions that come to mind. Let us adapt to whatever circumstances may be thrown unto us. The only limit we have is the ones that we put unto ourselves. That is the reason why we are restricted. What may seem impossible to others, is possible for you. If we don’t go after what we want, we might spend an entire lifetime full of regrets.
Once you realize this, you should break free from this kind of mentality that has been instigated upon us. It could come from our familial structure or the social norms. It could be these traditions that are limiting us from what we can become. Change the way you think. It will lead you to more opportunities.
Bruce Lee has taught us plenty of things. It’s to be ourselves, never stop learning, and never put limits on ourselves, let alone, our dreams. After all, it is our dream that is the driving force in life. Our dreams are the ones that put our plans and goals into motion. If we face obstacles, we can’t let them defeat us. Always charge it to experience and move on for the best. Once you change the way you think, it will be easy to get started on things. You can get started on your business idea, startup, or pretty much anything you put your mind to.
We only get to live once so we might as well make the most out of it. Every day is an opportunity for us to work closer to our goals. Otherwise, it could be gone in a split second. It would be a waste to live a life of regret. We have to make the most of what we have right now. Any medium that can be used to help achieve our goals right now is a step closer to your dreams. With new confidence, we must be adaptable to whatever circumstances we are faced with. Like what Bruce Lee said, “Be water, my friend.” and you’ll go far in life.



Congratulations on reaching the end!

Check out our podcast Impact Talks, where you can listen to high-profile experts from various backgrounds!

Join our Facebook Group Community with over 4,700 entrepreneurs, innovators, and creators by Startup Funding Event, where you get access to free live training, daily Q&As, design templates to get your business started, and support from the SFE team. Join here!

Thanks to the events that transpired in 2020, most businesses, if not all, have been affected. The same can be said for all sectors in the workforce. Higher priority has been given to healthcare and the essential sectors. Frontliners were pushed to the battle line to deal with an invisible enemy. All it took was one deadly virus to set everything in motion. Everyone was not prepared for what was to come. In an instant, everyone was forced to work from home. This included employers, employees, and even students all over the world. 

Currently, physical mobility has been restricted to limit the movement of COVID-19. It has caused everyone to meet online via Zoom, Google Meet, or other similar platforms. The use of laptops and other electronic devices has increased since everyone is at home. With the latest news updates, you have seen which businesses have flourished. Others have closed for good. Even big corporations who have existed for the longest time are not exempted from this. Under these tumultuous times, you may have noticed which players get to sink or swim. Many startups are produced during times of uncertainty such as this.

Now that everyone is spending more time online, what is that one tool that every startup should invest in? Digital marketing should be taken into consideration. One way or the other, it should all be part of your brilliant plan. You can still be on your way to formulating one of your own at the start of an exciting journey. It doesn’t matter if you’re on the road to building your brand from scratch or have an established one. Everyone wants their startups to become successful. Here are five of the best reasons why you should switch to digital marketing.

Low cost, high revenue


“Startups have some unique struggles, especially regarding financing. That’s because investors are looking for the highest potential return on investment while balancing the associated risks.” – The Small Business Association

It’s a known fact that a majority of startups have tight budgets to work with. This set of challenges are disguised as opportunities. Adopt this go-getter attitude and things will work in your favor. Once you’ve incorporated this, there is no stopping for your startup. The great thing about startups is that they make the most out of a limited budget to generate the most revenue. The end goal is customer conversions. They will dictate the revenue stream for your company. 

Even if you are fortunate enough to work with a considerable amount, be careful. Always stick to a certain budget. Lacking in planning or researching will spell out disaster. Don’t blow it off on expensive or irrelevant courses or software you’re not sure you need. You may not even need them in the first place. The amount that you spend is not a guarantee that you’ll generate more revenue. It’s better to work with a budget, decide which strategies are fit, and install them.

Invest in a well-prepared development plan. Balance the associated risks and decide whether they’re worth pursuing. In reality, a flawless plan doesn’t exist. Unexpected challenges will force you to tweak your plan. Not to worry, this is normal. It’s all part of the process. These improvements will help set your plan into action. As time flies, you will improve your ability to generate sales or leads at a lower cost.

Adaptable, innovative, and dynamic


The beauty of startups is that they are formed in times of uncertainty. Believe it or not, Airbnb, Instagram, and Linkedin are some of the biggest brands out there. These popular brands once started as startups. Why did these startups soar into popularity? Someone took well-calculated risks and struck at the right time. During the height of the pandemic, expect a lot of startups to take advantage.

What do all these startups have in common? They preyed on the right digital marketing tools. They incorporated them into their long term vision and targeted the right audience. The best time to attack is knowing there is less competition out there. You know you’ve succeeded when there are lots of copycats out there.

The 20th century allowed traditional marketing to work for most companies. They invested in visual cues. This kind of marketing used billboards, flyers, and other forms. For the past couple of years, there is a paradigm shift that leans towards digital marketing. Why is that? It’s because all your potential customers can be found online.


The strength of any startup lies in its innovation. Their ability to mold and adapt despite the many challenges they face. They find the best solution to any problem until it is resolved. Startups keep on moving forward until they reach the ultimate goal. They should start investing in digital marketing strategies that work for them. 

Digital marketing is the backbone of any startup. Why is that? It’s because startups are technology-oriented and have high growth potential. The people behind these amazing startups tend to be young, aggressive, and tech-savvy. They are driven and talented individuals who work to achieve a certain goal. Opposed to large corporations, startups disguise themselves as lean but mean machines. They tend to make better uses of technology and incorporate them into their long term vision.

It’s no secret that technology is rapidly changing. Every day, there will be always something bigger, better, and faster. Everyone is trying to keep up in this rat race. That’s why sticking solely to traditional marketing isn’t enough. Today’s companies have to make that transition by adopting digital marketing strategies. Otherwise, they become obsolete and are replaced. Today, small businesses can survive using digital marketing alone.

Tap into the consumer’s psyche


Harvard professor, Gerald Zaltman, says the subconscious mind handles 95% of purchasing decisions. Find a way to tap into the subconscious of your consumers. Provide them authentic and positive experiences. By making them feel good from the inside, they become receptive to whatever it is you have to offer them. Look into research that combines digital psychology and consumer behavior. You will learn a lot by customizing to their needs and wants.

Once you identify the profile of your users, the easier you’ll tap into the consumer’s psychology and psyche. You can expect their wants and needs. With this in mind, you can foresee what your brand can explore and go into. Learn more about consumer behavior. It will be easy to establish a deep and meaningful relationship with consumers. It could be the difference when it comes to conversions. 

Higher audience engagement


Before anything else, identify who your target audience is. Then, align the right digital marketing strategies for your business. Don’t be afraid to engage with them and ask what they want through blogs, forums, or social media. Building key relationships will solidify that hard-earned trust. A positive experience with your brand will leave an impact on any satisfied customer. This will increase the chances of that customer buying more products later on. 

Once you’ve identified who your target audience is, the easier it is for you to sell your products or services. Once your audience is attracted to what you have to offer, it’s easy to reach a higher audience engagement. The true challenge is connecting with your audience and allowing the numbers to grow. Growing an organic number of followers or subscribers is a dream come true for anyone.

The first goal would be tapping into potential customers. You’ll find them within your neighborhood first. After all, you’ve got to start somewhere. This is great for a while but you’ll start to expand your business. Investing in digital marketing is the best way to tap into other markets. Starting from your community and spreading globally as well! Spreading your resources will increase your online visibility. There’s a higher chance that your targeted audience is on the other side of the world if you know where to look.

Thanks to the pandemic, people are required to stay home for safety purposes. Individuals have access to their electronic devices whether it’s for work or leisure. As a result, everyone is spending more time on the internet more than ever. According to DigitalMarketing.org, almost 4 billion people spend time on social media. You can incorporate different channels of social media into your digital marketing strategy. As a result, your online presence will increase and be seen by potential customers. Take advantage of this while everyone is online in every part of the globe.

Observe what the big players are doing on Twitter. Take Starbucks, PlayStation, and Samsung for example. When someone reacts to their brand, chances are a bot isn’t responding to them. Someone on the other side is responding and communicating to that person. A genuine response followed by a retweet is enough to put a smile on that person’s face. The way you interact with your audience says everything about you and what your brand stands for. 

Above everything else, establishing human connections are important. It will create brand loyalty among your targeted audience. Being authentic will grow your audience by thousands or if you’re lucky, millions. If they like your brand, they will share it on different platforms on social media.

Imprints brand recognition


What are your favorite brands? Without a doubt, you can name a few from the top of your head. Check the big brands out there who have made a large impact on their consumers. When you think of a sports brand, Nike will be an obvious answer. When you need a transport service, you’ll turn to your Uber or Lyft app on your phone. These companies have stamped their brand presence onto the public. Even if there are a lot of competitors out there who have similar products or services, one thing is certain. Customers will remain loyal to the one that gives them the best experience. Stick to brand awareness and positive customer experience. It will elevate one’s status. 

Why should you work on your online presence? Once you learn about a new brand, what’s the first thing you do? That’s right, you’ll Google what the brand is about. First, its credentials will be checked out. This means whether a company is legitimate or not. Its website and social media should cover the basics and answer all questions. Second, your content will determine how long a person will stay on your website. That’s why it’s important to have engaging and interesting content for your brand. Third, customers will respond if they see there is a need for your product or service. The more you can convince them, the more it will lead to a sale.

As a startup, you need to start thinking about yours too. What separates your brand from the rest? Do it with style backed up with engaging content. Most importantly, it needs to be and feel authentic. Brand recognition starts with creating a lasting impact on your targeted audience. When you carry out a digital marketing campaign, it will reach thousands of people. The challenge lies within converting a viewer into a potential customer. Review all the vital stats that look into consumer behavior. If you adopt a strategy that works, this should not be a problem for you. If not, review your existing ones, drop the ones that don’t work, and try other methods.


Are you ready to incorporate digital marketing into your startup? By considering everything, start on the right foot today. All startups thrive under uncertain circumstances. They have great flexibility and can handle whatever challenge is thrown upon them. Your long term vision will keep everything in check. By fine-tuning hiccups, the outcome will come out better. When it is done, a startup will grow, so will its customers. That’s the beauty of any modern startup backed up by like-minded and strong-willed people.

With digital marketing, there’s a lot to choose from but invest in quality over quantity. Create an incredible website, enhance search engine optimization and so much more. Your website and social media content should delight and engage your audience. There are plenty of strategies to work with. Explore which ones work for your startup and drop those that don’t. Drop costly methods that don’t rake in the desired revenue.




Congratulations on reaching the end!

Check out our podcast Impact Talks, where you can listen to high-profile experts from various backgrounds!

Join our Facebook Group Community with over 4,700 entrepreneurs, innovators, and creators by Startup Funding Event, where you get access to free live training, daily Q&As, design templates to get your business started, and support from the SFE team. Join here!