Comedians and marketers have a lot in common. Making it in the entertainment industry goes beyond getting people to laugh. On top of humor and talent, you’ll also need to know how to market yourself. From content marketing to social media marketing and collabs, here are four well-known comedians and their strategies. 

Kevin Hart

Kevin Hart has a reputation for being a funny guy and an extremely hard worker. He thinks it’s an excellent reputation to have. Having been in the industry for over two decades and working relentlessly since 1999, his career only took off over the last few years. 

According to Forbes, Hart rakes in approximately $87 million per year. Not only does he feature in box-office hit movies and develop his own comedy shows, but he also has multimillion-dollar endorsement deals with major retail brands such as Nike and H&M. His success goes beyond the movie industry.    

In 2018, he went on tour for his stand-up comedy show Kevin Hart: The Irresponsible. He managed to sell more than 1 million tickets, making it the most successful comedy tour of 2018. Selling 1 million tickets is a considerable feat, and many experts believe he was able to pull it off partially due to his fan base of over 62 million followers on Instagram and 24 million on Facebook!  

With major collaborations with A-List celebrities such as Will Ferrell and Ice Cube, he is widely considered to be a mainstream success. He’s the type of comedian you either hate or love. What you might not know is that this Philadelphian native used to hustle as a shoe salesman before landing major acting roles in Hollywood. Love him or hate him, Kevin Hart is a businessman and marketer. When you look closely at what he’s achieved over the years, you’ll notice that he approaches everything strategically. From his business ventures to marketing strategies, Hart puts in the hours to ensure that his brand is recognized by millions of people.      

Here are some of his marketing strategies: 

He Markets Himself

When you visit his Twitter profile and check out his description, you’ll read “My name is Kevin Hart and I WORK HARD!!! That pretty much sums me up!!! Everybody Wants To Be Famous But Nobody Wants To Do The Work”. This is an indication that he considers himself a brand. While other entertainers regard themselves as talents, he has identified himself as a brand. He understands that his name “Kevin Hart” is a business that he has to lay out marketing plans for. Like all other businesses, an integrated marketing plan is necessary to build long-term success. 

Another example is when you visit his website. It contains all the essential information such as how to contact him, make bookings, merchandise for sales, press, and media, as well as links to other businesses in his empire.  

Branching Out Through Social Media

Kevin Hart knows the ins and outs of social media marketing. Hart’s production company, ‘Hartbeat Production’ manages all his social media channels, and it does a ton of branching out. Hart utilizes Facebook, YouTube, Twitter, Webstagram, Vine, Google+, and so many more. His social media presence is like an octopus with many tentacles.   

When you further study his social media content, you’ll notice that his channels work together. Different media reach different audiences and prospective fans. The content may also be the same across all channels, but not the message. For each post, messages are personalized, which is good for a business that uses various channels. At the end of the day, the audience for each channel is unique, and so you have to cater to them.  

These are some of the things he does really well on social media:

• Whether it’s good press or bad press, he keeps it personal, so his audience knows who he is
• He collaborates with other stars that have millions of followers on social media: Ice Cube (11M Instagram followers) and The Rock (96M Instagram followers) are two good examples. 
• He keeps production cheap: as you scroll through his social media channels, you’ll see that most of his videos are not well-produced. It’s just him and the camera. This “cheap” production helps to keep it real. The same goes for his tours. He doesn’t need to go the extra mile with expensive equipment to sell a million tickets. 
  
  

Cross-platform Promotion

When it comes to promoting, Kevin Hart makes sure to do it wherever and whenever the opportunity presents itself. While he was on his stand-up comedy tour, he used the opportunity to promote his latest movies. He showed videos and previews to the audience.   

Going cross-platform is an excellent strategy. It’s a fundamental principle of integrated marketing for businesses. This gets you thinking about seizing every opportunity that comes your way as you never know where and when you might reach your audience or prospective fans. 

Some questions to think about:

• Do you use email marketing?
• Are you blogging regularly?
• Do you post articles on social media channels or send them to your mailing list? 

If you are running a business, Kevin Hart’s cross-platform approach shows us that we need to be looking out for missed opportunities when it comes to reaching the relevant people. Get out there with a broader marketing vision.  

Video, video, video

With smartphones equipped with good quality video cameras and how easy it is to shoot content and edit them, it’s no surprise that video marketing is taking over the industry. Many marketing experts foresee that video content will be the most-watched, the most absorbed. If you take a look at Kevin Hart’s Facebook and Twitter, you’ll see how often he uses video. Businesses shouldn’t get left behind either. It’s time to jump on board the video wagon.

Produce video content that explains who you are and promotes your products and/or services. The quality doesn’t have to be superb or an expensive production. You can even use your phone. Just make sure that it’s digestible and easily understood. Leveraging video will help you to reach more customers as well as groups of people you never reached before.

Awesome Content Creation

I’m going to go and become the greatest, biggest comedian in the world, and then Hollywood will start calling me up and not making me audition.

As mentioned earlier, Kevin Hart is a trooper. One of the things that motivated him was the fact that he wanted to become a star. His ability and drive to continually improve helped him to get to where he’s at today. With each new comedy show, he made his audience laugh even more. His materials were funnier, attracting more and more people to his shows.

What did he do with the money he earned? He re-invested the money back to his shows and judging from his success now, it was definitely the right move. His audiences grew bigger. He had repeat fans who brought their friends along. His movies brought in more and more money as well. By 2016, he had become a very successful comedian and entrepreneur.

Getting Your Audience to Ride Along With You

This was an early realization for Kevin Hart. Early in his career as a stand-up comedian, he knew that his growth would heavily depend on his audience and fan base. Completely aware of this, he decided to take this matter into his own hands. After every show, he’d make it a point to collect his fans’ email addresses. He directly marketed to his fans. He communicated with them, letting them know his latest stand-up venues or cities where he was touring. Year after year, his attendance rates grew higher, indicating that this strategy worked perfectly well for him.

Fan Interaction

Another thing he’s excelled at is giving fans access to him. It’s a known fact that he takes his fans seriously. On his Facebook biography, it reads “I Love All My Fans”. On Twitter, fans who tag him will get retweeted. Clearly, he encourages engagement with his fans. On both accounts, you don’t only notice fan interaction; there’s two-way communication going on. And this is one of the reasons his fans remain loyal.

Brand Awareness

What is brand awareness? It is defined as the intangible sum of a product’s attributes: its name, packaging, history, reputation, and advertised image. 

“Your brand is what people say about you when you’re not in the room”. – Jeff Bezos

According to Bezos, our efforts can only influence people to a certain extent. Besides various elements, a brand must also deliver on its quality and value to a consumer. When it comes to the hardworking comedian, Hart practices brand awareness by being constantly active across his social media channels. As a marketer and entrepreneur, he is leveraging on the impact social media can have on a business, leading to business growth. On a recent episode of Oprah Prime, Hart sat down with the American talk show host to talk about the importance of social media. Check out the video:  

 

“Being able to talk back and forth with your fans goes a long way”. -Kevin Hart

With the rise in digital marketing, Kevin Hart has mastered the art of engagement with his fans. In this day and age, things are entirely different from how they were back then. Older stars didn’t have the same tools, but they didn’t have to. Back then, they were more focused on campaigns and talkshows. 

Part of his brand is about keeping it real. He claims that he’s shown everything to his fans and that he’s an open book. From happy moments in his life to a divorce, he’s revealed every aspect. There are also times when Hart uses social media to ask his fans to watch his latest movie or go see his latest show.   

This social media and branding strategy combined has taken his business to a level that no paid advertising ever could. Hart continues to grow his following on social media, and people around the world love him for being who he is.

As a comedian, he’s sold out NFL stadiums, starred in hit movies, and has appeared on TV too many times. If there’s anything he understands well, it’s building an empire with integrated marketing strategies.   

Key Takeaways from his social media mistakes

Apart from his marketing mastery, Hart has also made mistakes along the way. Although he seldom does, mistakes are often remembered for longer periods of time and might affect your career. For the famous comedian, he landed the gig of hosting the 2019 Academy Awards, but had it stripped away from him due to some ugly history. 

Benjamin Lee, an editor at the Guardian, shed light on Hart’s old tweets following the Oscars announcement.

“I wonder when Kevin Hart is gonna start deleting all his old tweets,” Lee tweeted, adding screenshots from some of Hart’s since-deleted tweets in which he said someone looked like “a gay bill board for AIDS” and called another person a “FAT FAG.”

Social media is such an effective communication tool, but you should always control and monitor what you put out there. Many people like to use these platforms to vent out anger and disappointment. You’ve got keyboard warriors who are not afraid to voice out their opinions that they would never say in person. You’ve got hate comments written by people hiding behind their computers and phone screens. But these negative posts will stay online and may be permanent. What you say online may affect your business and career.  

Stay away from controversy

Because social media is instant, situations may quickly escalate. People rapidly fall deep into the moment and become trapped in drama. The unfortunate thing is that it’s visible for anyone online to see. 

Expressing a controversial opinion is often pointless. You’ll gain a lot of haters, and you put yourself at risk. Don’t leave a trail of negative posts for people to dig up. It might hurt you in the future. 

Think before you hit on send

Whether it’s an email, a text message, or a social media post, responding without thinking may also put you at risk. If you’re not emotionally stable, take some time to cool down before you hit on send. If you’re angry or upset, you might feel the wrath and be tempted to send a message, but it’s definitely a better idea to think about what you’re about to send. You can’t take these messages back once they’re out.   

Unless it’s urgent, take your time to formulate a strategy for crafting messages. It could be hours or days but take your time. Being patient allows you only to send messages you want to send out. This strategy will help you to protect yourself from saying something you might regret in the future. 

 

Jerry Seinfeld

If you grew up in the 90s, you’d remember the Seinfeld TV show. To this day, episodes are available on various streaming services so you can revisit your past. Or for the younger generation to experience a completely different era.

The hit comedy show starred Jerry Seinfeld playing himself as the main character. The semi-fiction story, created by Seinfeld and Larry David, aired on NBC from 1989 to 1998. It became one of the most popular and successful sitcoms of all time. Although the last episode aired 22 years ago, the creators of the show are still making bank to this very day.

It has been estimated that syndication royalties have amounted to $3.1 billion, which continues to grow every year. A few years ago, Hulu bought streaming rights to the show for $180 million – a substantial sum for a show that dates back to the 90s.

When it comes to the TV show, Seinfeld has treated it as a franchise. It’s still paying him decades later. The way he’s branded it means that he’ll be putting money in his pockets for a very long time. As you take a closer look, the success of the show is attributed to its content. As co-creators, Seinfeld and David knew how to create entertaining and informative content about “nothing”. There was no storyline. The show revolved around the smallest things.

After a long hiatus, one of the world’s best comedians chose to make a comeback. In 2012, after being out of action for 14 years, he surprised everyone with a new show. Many thought it wouldn’t live up to the standards set by his popular sitcom Seinfeld. However, he proved everyone wrong and showed that he was a video marketing and content marketing wizard.

With the new show, the idea was to involve antique cars and drive them while hanging out with other comedians. Every episode revolves around a drive and enjoying a coffee while breaking a few jokes. As the creator of one of the most successful TV shows of all time, any major television network would have produced his new show. But Seinfeld elected not to take this route. He chose to be original and created the internet series Comedians in Cars Getting Coffee.

Video marketing experts said it would fail. They all told Seinfeld that online audiences wouldn’t be able to pay attention for longer than 5 minutes. With no support from the big guys, Starbucks also rejected his sponsorship proposal. But Seinfeld didn’t stop there. He was optimistic in bringing his idea to life, proving everyone wrong. 

Shocking everyone in the entertainment industry, he chose to team up with Crackle – a small streaming service. Why did he do this? He wanted full creative control over his latest project. It was his passion, and he wasn’t going to let big networks modify his content.

The small streaming service gave him all the freedom and he took advantage of it. He created a hit internet series with fancy cars and awesome jokes from the world’s funniest people. Let’s take a look at how he pulled it off with video marketing and content marketing.

Video Marketing

Since it launched in 2012, “Comedians In Cars Getting Coffee” has amassed over 70 million views, won several awards and received two Emmy nominations. And he did it through streaming on the internet, passing on national television. Here are some of the secrets to his video marketing success:

1. Be Human

Sitcoms in the 50s to 90s were way too scripted. There was no sense of honesty. After years of fake media, today’s online viewers want to watch what’s going on in real life. Real stories about real people.

Being human is powerful. When you’re honest and vulnerable, as well as show your humor and interest in telling stories, you’ll stand out from others. That’s why Comedians in Cars Getting Coffee is getting a ton of attention. It’s diverted from the conventional methods of video marketing with planned scripts and plots. It’s in line with the new era, which is telling your story and being authentic.

In his latest internet series, Seinfeld often talks about his own relationships. Throughout the show, you’ll see Jerry doing this. In an episode with Ali Wentworth, he spoke about marriage and having arguments with your spouse. He also openly talks about one of his biggest fears – when people don’t think he’s funny when he’s on stage.

When he tells true stories about himself and not the part the whole world knows about, it reveals a compassionate side. It reveals humanity. Everyone knows he is a major success, but what we often miss out on is that successful people struggle too. There are dreams, doubts, passions, and fears.

If you’re planning to use video for your marketing campaign, think about honesty and transparency. Tell a story about your life, your company, your vision, and your team. Show your audience the tough times you’ve been through as well as milestones you’ve reached. Don’t forget to BE HUMAN!

2. Constant Movement

During an interview with David Letterman, Seinfeld sat down with him and revealed one of his secrets. Using this technique, he’s able to keep his online audience engaged. What was the secret? Having constant movement.

“Part of what makes the show watchable is that it’s always moving. There’s no narrative [to] drive the story. We know what happens. We know they’re going to get coffee. You need a kinetic energy to move it along,” Seinfeld said. “Moving people around keeps them awake.”

The show centers around conversations taking place during a drive or while enjoying a cup of coffee. There are no special effects, nothing fancy.

Here’s a compilation of the best of Season 11. Notice the constant movement in every single frame:

 

If you’re not sure about what movement is, it covers any physical movement, movement in frames due to changing camera angles, and so on. With constant movement, your audience’s eyes continue to stay alert as there’s something to always take note of. Whether it’s a change in scenery, a shot getting zoomed in; these movements capture your audience’s attention.

3. Do What You Want To Do

When you hear the title “Comedians in Cars Getting Coffee”, it sounds too long. Moreover, it doesn’t sound interesting at all. Even the video marketing experts disagreed with the length of the episode claiming that audiences wouldn’t be engaged. But they were all wrong. What you might not be aware of is that most people are usually wrong. It’s people with courage and a vision who will find success. 

His new show was unique. There was nothing out there like it, which was typical for Seinfeld. He never wanted to be like everyone else.

At the time when Seinfeld was a hit sitcom, there was no other show like it. If you’re going to market a new brand, it should be original and have its own personality. Looking at the greatest success stories, they are not copycats. They are original ideas that take the world by a storm.

 

Content Marketing

1. Jokes are supposed to be funny, not insulting

“If it’s offensive and not funny, it’s not a joke.” – Jerry Seinfeld

His video marketing prowess is no doubt, but let’s also take a look at his content marketing. Many brands and companies often go too far with their jokes. In the end, they have to stop campaigns and issue apologies. According to Seinfeld, you’ve got to be careful with how you formulate your jokes and present them. The main objective is to make people laugh, not hurt their feelings.    

If you’re looking to inject humor into your campaign, all content must be thoughtfully planned. The target audience and your one key fan should be taken into account. If you know who your product is for, there’s a smaller possibility of offending them. On top of that, you should also get feedback from a diverse group of people. Everyone has their own opinion, so it would help to hear their voices before you put your joke out there.  

2. Nothing works forever

You turned down an offer from NBC of $5 million an episode to do one more season of “Seinfeld.” Nobody in TV has ever made even close to that money before or since. Did you ever second-guess that decision? 

No. It was the perfect moment, and the proof that it was the right moment is the number of questions you’re still asking me about it. The most important word in art is “proportion.” How much? How long is this joke going to be? How many words? How many minutes? And getting that right is what makes it art or what makes it mediocre.

Seinfeld refused to do another season of his hit sitcom. As he realized that no one could stay on top forever, he decided to take a break from the scene and wait for his next big idea. He could have easily accepted the money and done another season, but his decision was not motivated by the millions. The passionate person in him wanted to walk away while he was still on top. He didn’t want to risk stretching the show on and on until it became too draggy to watch.   

When it comes to content marketing, just because something worked before, it doesn’t mean it will again. Always try to look for new methodologies and be innovative. People are constantly changing, so should your content. 

If you grew up in the 90s, you’d remember the Seinfeld TV show. To this day, episodes are available on various streaming services so you can revisit your past. Or for the younger generation to experience a completely different era.

The hit comedy show starred Jerry Seinfeld playing himself as the main character. The semi-fiction story, created by Seinfeld and Larry David, aired on NBC from 1989 to 1998. It became one of the most popular and successful sitcoms of all time. Although the last episode aired 22 years ago, the creators of the show are still making bank to this very day.

It has been estimated that syndication royalties have amounted to $3.1 billion, which continues to grow every year. A few years ago, Hulu bought streaming rights to the show for $180 million – a substantial sum for a show that dates back to the 90s.

When it comes to the TV show, Seinfeld has treated it as a franchise. It’s still paying him decades later. The way he’s branded it means that he’ll be putting money in his pockets for a very long time. As you take a closer look, the success of the show is attributed to its content. As co-creators, Seinfeld and David knew how to create entertaining and informative content about “nothing”. There was no storyline. The show revolved around the smallest things.

After a long hiatus, one of the world’s best comedians chose to make a comeback. In 2012, after being out of action for 14 years, he surprised everyone with a new show. Many thought it wouldn’t live up to the standards set by his popular sitcom Seinfeld. However, he proved everyone wrong and showed that he was a video marketing and content marketing wizard.

With the new show, the idea was to involve antique cars and drive them while hanging out with other comedians. Every episode revolves around a drive and enjoying a coffee while breaking a few jokes. As the creator of one of the most successful TV shows of all time, any major television network would have produced his new show. But Seinfeld elected not to take this route. He chose to be original and created the internet series Comedians in Cars Getting Coffee.

Video marketing experts said it would fail. They all told Seinfeld that online audiences wouldn’t be able to pay attention for longer than 5 minutes. With no support from the big guys, Starbucks also rejected his sponsorship proposal. But Seinfeld didn’t stop there. He was optimistic in bringing his idea to life, proving everyone wrong. 

Shocking everyone in the entertainment industry, he chose to team up with Crackle – a small streaming service. Why did he do this? He wanted full creative control over his latest project. It was his passion, and he wasn’t going to let big networks modify his content.

The small streaming service gave him all the freedom and he took advantage of it. He created a hit internet series with fancy cars and awesome jokes from the world’s funniest people. Let’s take a look at how he pulled it off with video marketing and content marketing.

Video Marketing

Since it launched in 2012, “Comedians In Cars Getting Coffee” has amassed over 70 million views, won several awards and received two Emmy nominations. And he did it through streaming on the internet, passing on national television. Here are some of the secrets to his video marketing success:

1. Be Human

Sitcoms in the 50s to 90s were way too scripted. There was no sense of honesty. After years of fake media, today’s online viewers want to watch what’s going on in real life. Real stories about real people.

Being human is powerful. When you’re honest and vulnerable, as well as show your humor and interest in telling stories, you’ll stand out from others. That’s why Comedians in Cars Getting Coffee is getting a ton of attention. It’s diverted from the conventional methods of video marketing with planned scripts and plots. It’s in line with the new era, which is telling your story and being authentic.

In his latest internet series, Seinfeld often talks about his own relationships. Throughout the show, you’ll see Jerry doing this. In an episode with Ali Wentworth, he spoke about marriage and having arguments with your spouse. He also openly talks about one of his biggest fears – when people don’t think he’s funny when he’s on stage.

When he tells true stories about himself and not the part the whole world knows about, it reveals a compassionate side. It reveals humanity. Everyone knows he is a major success, but what we often miss out on is that successful people struggle too. There are dreams, doubts, passions, and fears.

If you’re planning to use video for your marketing campaign, think about honesty and transparency. Tell a story about your life, your company, your vision, and your team. Show your audience the tough times you’ve been through as well as milestones you’ve reached. Don’t forget to BE HUMAN!

2. Constant Movement

During an interview with David Letterman, Seinfeld sat down with him and revealed one of his secrets. Using this technique, he’s able to keep his online audience engaged. What was the secret? Having constant movement.

“Part of what makes the show watchable is that it’s always moving. There’s no narrative [to] drive the story. We know what happens. We know they’re going to get coffee. You need a kinetic energy to move it along,” Seinfeld said. “Moving people around keeps them awake.”

The show centers around conversations taking place during a drive or while enjoying a cup of coffee. There are no special effects, nothing fancy.

Here’s a compilation of the best of Season 11. Notice the constant movement in every single frame:

 

If you’re not sure about what movement is, it covers any physical movement, movement in frames due to changing camera angles, and so on. With constant movement, your audience’s eyes continue to stay alert as there’s something to always take note of. Whether it’s a change in scenery, a shot getting zoomed in; these movements capture your audience’s attention.

3. Do What You Want To Do

When you hear the title “Comedians in Cars Getting Coffee”, it sounds too long. Moreover, it doesn’t sound interesting at all. Even the video marketing experts disagreed with the length of the episode claiming that audiences wouldn’t be engaged. But they were all wrong. What you might not be aware of is that most people are usually wrong. It’s people with courage and a vision who will find success. 

His new show was unique. There was nothing out there like it, which was typical for Seinfeld. He never wanted to be like everyone else.

At the time when Seinfeld was a hit sitcom, there was no other show like it. If you’re going to market a new brand, it should be original and have its own personality. Looking at the greatest success stories, they are not copycats. They are original ideas that take the world by a storm.

 

Content Marketing

1. Jokes are supposed to be funny, not insulting

“If it’s offensive and not funny, it’s not a joke.” – Jerry Seinfeld

His video marketing prowess is no doubt, but let’s also take a look at his content marketing. Many brands and companies often go too far with their jokes. In the end, they have to stop campaigns and issue apologies. According to Seinfeld, you’ve got to be careful with how you formulate your jokes and present them. The main objective is to make people laugh, not hurt their feelings.    

If you’re looking to inject humor into your campaign, all content must be thoughtfully planned. The target audience and your one key fan should be taken into account. If you know who your product is for, there’s a smaller possibility of offending them. On top of that, you should also get feedback from a diverse group of people. Everyone has their own opinion, so it would help to hear their voices before you put your joke out there.  

2. Nothing works forever

You turned down an offer from NBC of $5 million an episode to do one more season of “Seinfeld.” Nobody in TV has ever made even close to that money before or since. Did you ever second-guess that decision? 

No. It was the perfect moment, and the proof that it was the right moment is the number of questions you’re still asking me about it. The most important word in art is “proportion.” How much? How long is this joke going to be? How many words? How many minutes? And getting that right is what makes it art or what makes it mediocre.

Seinfeld refused to do another season of his hit sitcom. As he realized that no one could stay on top forever, he decided to take a break from the scene and wait for his next big idea. He could have easily accepted the money and done another season, but his decision was not motivated by the millions. The passionate person in him wanted to walk away while he was still on top. He didn’t want to risk stretching the show on and on until it became too draggy to watch.   

When it comes to content marketing, just because something worked before, it doesn’t mean it will again. Always try to look for new methodologies and be innovative. People are constantly changing, so should your content. 

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Many regard Barack Obama to be the pioneer of digital marketing for political purposes. Then, other politicians followed and used the same platforms.  

Obama introduced new marketing strategies to disseminate information to the public and to conduct fundraising for his campaign. While Trump, the current POTUS, is widely known for using Twitter. He often tweets outrageous messages to his massive following in the millions, among other strategies. 

Over the past few years, the world has seen an array of digital marketing strategies used in the political sphere. With creative and intelligent teams in charge of presidential campaigns, the politicians are able to have their voices heard by millions. Here, we examine the digital marketing playbook of running candidates in recent years as well as the young prime minister of Canada. 

 

Donald Trump

In 2016, Donald Trump beat Hilary Clinton to be the 45th president of the United States of America. Trump’s victory sent shockwaves around the world as he lost the popular vote, but somehow received 77 more electoral votes than Clinton.

Casting the ballots in for your president can be a similar experience to shopping. You see advertisements around and you try to collect as much information as possible before you make the final purchasing decision. Although choosing a candidate to vote for is more complicated, it also involves a great deal of marketing.  

During a post-election interview, Trump claimed that ‘social media helped me win’. 

Looking back at his 2016 presidential campaign, he first managed to outsmart his rivals for the Republican seat and then edged Democrat candidate Hillary Clinton. Many experts believe that marketing won him the presidency. His unexpected victory was fueled by a very strong digital marketing campaign. According to search engine giants Google, Trump appeared in way more search results than his opposition.   

Many might think Trump forked out millions for his campaign. But in reality, he invested a tiny amount on traditional forms of advertising. You can’t even compare his advertising budget to that of Clinton’s (which was a whopping $194 million). In the last two months leading to election day, Trump only spent $4.4 million on advertising. It might sound like a ton of cash, but it’s nothing in the $6 billion industry of American political advertising.

With insights into his budget, Trump’s success sheds light on the power of content marketing and social media. In the 21st century, traditional forms of communication no longer have the effectiveness they once had. These days, a small investment could also help you to achieve success. Just like Trump did with new media. 

Let’s take a look at how his marketing campaign was one of the biggest reasons he won the presidential election. 

1. Using Brand Identity to his advantage

Before entering the world of American politics, Trump was a well-known businessman and television personality. With his main business as a real-estate developer, he owns and manages hotels, casinos, golf courses, resorts, and residential properties around the world. 

In 2004, he began hosting the American reality television program ‘The Apprentice’. The show featured businessmen and businesswomen who competed for a spot in Trump’s organization. All tasks were business-related covering product selling, fundraising, advertising campaigns, and so on. 

After hosting the show for 14 seasons, he became popular around the globe and then declared that he would be running for president. With his fame and popularity, he used his famous name and established brand to attract attention. 

“Trump capitalized on the power of the Trump brand, which people associate with and aspire to luxury, wealth and celebrity,” said Tim Calkins, professor of marketing at Northwestern University’s Kellogg School of Management. 

Hillary Clinton was also known to the world as a former First Lady of the United States. However, her branding wasn’t as powerful or appealing. In the entertainment world, she had no brand identity. 

2. Communicating messages different from other candidates

Trump’s campaign slogan was “Make America Great Again”, which became known around the globe as “MAGA”. He used extreme messages that no other candidate would have ever dared to say. His courage to do so helped him to stand out from other candidates. 

“Build the wall and make Mexico pay for it” – Donald Trump on what he would do if he got elected. 

Here’s an example of one of his statements. It’s so absurd, but only one man can pull it off. All his messages targeted groups of voters that shared similar lifestyles, perceptions, and concerns. His campaign resonated with those that were more interested in driving the local economy. As well as those who felt concerned over their public safety. All in all, his messages communicated that he was going to make a change and he stayed consistent with his communication. 

3. Framing competitors as the “problem”

“Trump created a sense of what the problem was, framed it and then juxtaposed himself as the solution,” according to Russ Klein, chief executive of the American Marketing Association.

Focusing on the weaknesses of his competitors, he made them all look like they were the problem and he was the solution. To top it off, he labeled them with nicknames that just stuck. The nicknames were devastatingly unflattering and lowered their credibility in the minds of voters. 

Here are some of the top nicknames:

‘Crazy Bernie’

Origin: Campaign rally in Pensacola, Florida, on Jan. 13, 2016.

‘Crooked Hillary’

Origin: Campaign rally in Watertown, New York, on April 16, 2016.

Memes of Hillary Clinton were shared all over the internet

‘Little Marco’

Origin: Campaign rally in Columbus, Ohio, on March 1, 2016.

‘Lyin’ Ted’

Origin: Campaign rally in Columbus, Ohio, on March 1, 2016.

‘Low Energy’ Jeb

Origin: August 2015.

‘Goofy Elizabeth Warren’

Origin: May 6, 2016.

4. Gaining attention from numerous rallies

Public appearances will garner attention. Trump participated in as many as he could to generate buzz and media attention. During the campaign, a total of 323 rallies were held: 186 for the primary season and 137 for the general election.

He put himself out there to communicate his message to the voters. At his rallies, with a total attendance close to 1.4 million people, he talked about their concerns, values, and lifestyles. At the opposing end, Clinton’s rallies were pale in comparison. 

5. Social media know-how

“I doubt I would be here if it weren’t for social media, to be honest with you,” the president told Fox Business Network’s Maria Bartiromo

Social media is a tremendous platform when it comes to communicating with your voters. In January 2016, 44% of American adults stated that they turn to this form of media for news on the presidential election. Fewer people are picking up local and national newspapers for this type of news.   

As of September 2020, the Republican president has over 85 million followers on Twitter. Going back four years to 2016, he had amassed a 52 million following. During his campaign, social media was his primary communication channel. His strategy wasn’t about posting pre-planned messages or directing people to his campaign website. Instead, he engaged with his supporters and started conversations with them. Although some of his tweets were controversial, it earned him free coverage from the press. Whatever he tweeted ended up creating buzz and being featured in the latest shows.    

Just like other top influencers, he knows how to use social media such as Facebook and Twitter to keep people in the loop and show what’s going on in his life. Among the world’s politicians, he has the most popular Twitter account. 

Digital marketing offers an array of prominent features that traditional channels simply aren’t able to. Here are some of the standout features helping to change political marketing: 

6. Reach individuals directly

Times are changing and it may no longer be effective to rely on traditional forms of advertisement. In the past, presidential candidates often used the television, radio, snail mail, cold calls, and ambassadors to bring about awareness. There was no way of communicating directly with individuals. 

With traditional forms of advertising targeting larger groups at once, the messages communicated were very general. With digital marketing, candidates can reach voters directly through efforts like SEO, pay per click (PPC), blogging, and more.  

7. Craft personalized messages

With digital marketing, presidential candidates can understand more about the voters. Messages are customizable and tailored according to the interests and concerns of the public. 

Imagine how personalized a marketing message could be. The message might:

• Address you by name
• Be delivered on the channels you’re most likely to check
• Address a concern or interest that’s been on your mind

A personalized message is way more effective than just a generic one targeted to a large group. Unlike past campaigns, the messages feel more like a face to face conversation you’re having with a politician. It’s as if the politician has his or her eyes directly on you and understands exactly what you need.  

8. Engage even more with voters

With so many options provided by social media, there’s a ton of content a politician can put out there. The best part is the frequency is unlimited. You could post donation requests, the latest events, legislation updates, and so much more.  

One of the best ways to engage with your voters is through live video. Instead of traditional news shows, this feature allows politicians to make announcements and have conversations. The days of just talking at your voters are long gone. Live videos are done in real-time and encourage personable engagement. 

Asking questions is also another option to boost your engagement on social media. It’s always good to have two-way communication because it shows that you’re willing to lend your ears. For example, with Instagram stories, you’re able to ask questions and post the answers to all your followers.  

Thanks to digital marketing, candidates can reach individuals on a larger scale. This means more accurate polls, more engaging Q&A sessions, and sharing of content. 

9. Analytics to study campaigns

Before the rise of the Internet, the data collected by political parties generally covered home addresses, voting history, party affiliation, and other simple categories. However, with better insights through analytics, information on voters has grown drastically.    

All the data collected is then organized by computer algorithms. This allows campaigns to efficiently go through the issues and concerns that voters care about most. The Trump campaign in 2016 reportedly “target[ed] 13.5 million persuadable voters in sixteen battleground states, discovering the hidden Trump voters, especially in the Midwest” (Persily, 2017, p. 65). Based on this report, campaigns can be data-driven and we’ll be seeing more of it in the future.  

Analytics is crucial to a presidential campaign. Besides insights into voter behavior and interests, you can also see which campaigns are working. For example, with hashtags, you can measure the relevancy and popularity. If a hashtag is trending and being used positively, then you know there’s a plus point for the candidate.   

On top of that, digital marketing also tells candidates the best days and times to post on social media. You might be wondering why, but the best day and time to post on Facebook, for example, is on a Wednesday at 11 am or 1 pm. This was based on data collected by Sprout Social.  

10. Free or cost-effective options

A presidential campaign often means many millions of dollars being spent. No matter where the funds are coming from, candidates need to be smart with their budgets. This is where digital marketing helps with optimizing budgets. Although campaigns might still be considered expensive, the price tag is much more affordable and reasonable than conventional media. Besides, there are so many free or cost-effective options to be employed in a politician’s playbook.  

Digital marketing campaigns don’t always mean that money is going out. It can also help bring money in through fundraising. According to Donald Trump’s digital director Brad Parscale, the biggest social networking platform in the world was detrimental to generating a big portion of the campaign’s funds. 

“Facebook was the single most important platform to help grow our fundraising base.” – Brad Parscale

Parscale’s team utilized multi-variate testing for fundraising. The team had been testing up to 60,000 variations of Facebook Ads a day. They were very successful in this area as the ads helped them to generate $90 million in August 2016 and the amount continued to grow as the campaign continued.   

Whether he’s a likable character or not, Trump’s utilization of digital marketing during the 2016 presidential campaign is definitely something to take note of. It has shown how powerful content marketing and social media can be, beating traditional forms of communications. As we approach the 2020 election day, we will see digital marketing play a huge role in how candidates communicate and engage with voters. Every candidate out there will be trying to target individuals, hoping to win their votes.  

 

Hillary Clinton

In 2016, the presidential race was an extremely tight one, it could have gone either way. Hillary Clinton won the popular vote but lost the one that mattered – the electoral vote. Nevertheless, she finished in second place and was this close to becoming the first female president of the United States of America. 

Running for president shares many similarities to a business’ marketing efforts. To even be considered by voters, you have to identify your target audience and brainstorm the best methods to reach them.   

As we look back on the 2016 presidential campaign, it didn’t only involve television advertising, direct mail, or CRM campaigns. Unlike past elections, this one was more content-driven with digital marketing strategies in place. Politicians themselves became the authors and distributors of news, opinion, and articles. The days where we only had big media to rely on were long gone.  

When it comes to the former First Lady and her team, her digital marketing campaign was thoughtfully planned out and executed. As part of her marketing efforts, “The Feed” was the name of her digital news operation. Along with multiple digital marketing strategies, her team consistently published editorials covering broad topics covering political and entertainment figures to baking recipes and policy breakdowns. These were blasted all over social media.   

Here are the key takeaways from her campaign: 

    

 

A great deal of content marketing could be seen in the previous election. Whether it was writing for action, tailoring content, using various forms of social media, or creating interactive content, there was a razor-sharp focus on content. 

Joe Biden

We’re getting closer and closer to Election day – Tuesday, November 3, 2020, and things are starting to heat up. Will Joe Biden become the 46th POTUS or will Trump prevail and serve a second term? 

So far, Biden’s presidential campaign has focused on three main challenges:

1. Uniting the Democratic Party
2. Responding to the chaotic events of 2020
3. Avoid giving Trump material to use against him 

To unite the Democratic party, he created a Unity Task Force. He has also begun to support the plans of other democrats such as Elizabeth Warren’s bankruptcy plan and submitted a free tuition proposal based on Bernie Sanders’s earlier plan. All this to have a united front against the Republicans. 

In response to what a crazy year 2020 has been, Biden and his team crafted the ‘Build Back Better’ agenda. With coronavirus at the center of attention, it is expected that the economy will need financial support for many more years to come. This agenda proposes to carry out activities that will provide support to those that are the most affected by the pandemic. Also, he has chosen to spend on activities that are greener as well as more diverse and inclusive. 

Besides his agenda, he also has to go head to head with Trump. As seen in the previous election, Trump knows how to attack his opponents and use unflattering nicknames that just stick. This time around, Biden is well prepared as one of his strategies is to avoid being an easy target for the current POTUS.

The 2020 election is about getting rid of Trump. The pandemic has helped Biden to lay low, while the president has poorly dealt with the pandemic on a national stage.  

“This election is a clear referendum on Donald Trump and his failed leadership on Covid and also on the economy,” said Jennifer O’Malley Dillon, Mr. Biden’s campaign manager.

As we take a deeper look into his agenda, here are 7 things Biden is getting involved in to win voters across the country:

1. YouTube ads defending healthcare

Launching a series of touching ads on YouTube, Joe Biden shares his tragic experience of losing his loved ones. Some of the ads are 1-minute long mixed with shorter ones at 15 seconds.   

Focusing on healthcare for Americans, this ad is shot in black and white with Biden narrating his story. He talks about how his son Beau was diagnosed with terminal cancer. And how he was fortunate to have healthcare for the remaining few months of his life. In this video, he emphasizes on the importance of healthcare for all Americans – one of the reasons why he’s running for president. Watch the ad below here:      

With this YouTube ad campaign, Biden is showing Americans his personal side as well as the pain he’s gone through. It’s also very sympathetic as he portrays he will be a president that will care about everyone’s lives. Unlike the Republicans who are trying to replace Obamacare.   

“Protecting the ACA from Republicans seeking to tear it down, or from others proposing to replace it, is a crucial and personal issue for Vice President Biden and for Americans across the country,” said Biden’s campaign manager Greg Schultz in a statement. 

The campaign also features several 15-second ads highlighting a tragic incident that claimed the lives of Biden’s wife and infant daughter. In December 1972, his wife, daughter, and two sons were in a car accident. His sons suffered critical injuries but survived.

This 15-second video shows a young Biden taking the train home every day to take care of his two young sons. The video also reminds people that once again, healthcare played an important role. Without healthcare, it would have been very difficult for him to pay for both his son’s injuries. Watch the short video below here:    

2. FB ads strategy

Upon realizing that more than 82 percent of his audience is aged 45 and above, Team Biden has decided to invest more in reaching the older crowd. In fact, old people are the ones with a higher tendency to vote.  

The former vice president has invested more than $1 million on Facebook’s platform ever since he entered the presidential race in late April. He’s been more aggressive than Trump in recent weeks. But he’s not spending blindly. 

The leader of the Democrats has a clear strategy in place: target older people aged 45 and above. 

According to Bully Pulpit Interactive, the Democratic communications firm, roughly half of their audience has been in the 45-64 age range. An estimated 32.7 percent has reached users aged 65 and up. While a mere 17.4 percent has reached 25-44 year-olds. His opposition is also producing similar figures with 45.2 percent reaching the 45-64 category, 27.9 percent for 65 and up, and 22.1 percent for the 25-44 age demographic. 

The data indicates that older people are more engaged with the content published by the campaign of both candidates.  

3. Advertising on websites they never have before

Team Biden continues to experiment and try things they never thought they would. This time they’re taking a more creative approach in the online world. Although Joe Biden has a very conventional image, his team opted to reach out to a completely different group of audience to see if they could draw more attention to him.

Before delivering his acceptance speech for his party’s presidential nomination, Biden’s team decided to launch a six-figure digital campaign on four websites. The websites were WebMD, FunnyOrDie, Patheos, and GearPatrol. These sites were loaded with ads with Biden’s face inviting them to watch his speech on live TV. 

Each website featured a different slogan taken from Biden’s campaign. For example, on WebMD, the slogan was “For the health of our nation.” On Patheos, the ad read “For the soul of the nation.”

With the pandemic driving digital interactions, campaign managers have been forced to think outside of the box. Although campaigns usually spend big bucks on national and local TV purchases, this time around has been different. Managers have to take the non-traditional route and try to approach audiences wherever they can. 

“Biden is in places where people don’t expect to see him,” Lindsay Holst, a senior advisor for the campaign who’s overseeing digital strategies for the convention, told Axios.

The four websites cover an array of topics such as healthcare, comedy, religion, and lifestyle. The targetting is based on interests to find voters who had no plans to watch the acceptance speech. And to get them interested.  

By running their digital campaign on lifestyle websites, the strategists in Team Biden are seizing every opportunity. 

4. No more Mr. Nice Guy

5. Taking the pandemic very seriously

Amid the pandemic, Team Biden has contrastingly behaved better than his opposition. With President Donald Trump organizing large, indoor rallies as he did during the previous presidential race, Biden has decided to practice social distancing and wear a mask in public. The Democratic leader stresses the importance of health and limiting physical contact.

Joe Biden and his vice presidential nominee Kamala Harris appear in public wearing black masks.    

 

 

Ever since the outbreak in March, Biden has been extremely critical of the way Trump has been managing the pandemic. For every area Trump has erred, Biden shows how he would have approached the issue differently. In terms of the pandemic, he tells the nation to follow the guidance of public health experts and to stay at home to fight the spread of the virus.  

6. Developed an app 

With an app for just about everything these days, Team Biden developed The Vote Joe App, the official application of the Joe Biden campaign. The app was developed with one objective in mind: to engage with voters. Acting as an engagement tool, anyone in America can register with their email and address. Once registered, all app features are available such as sending canned Joe Biden text messages and sharing information about your contacts. 

The latter is known as “relational organizing”. According to the app’s guide, it is defined as “when volunteers leverage their existing networks and relationships in support of our candidate, Joe Biden.” Once you’ve downloaded and signed up, you may sync your phone’s contacts or find a voter in the app’s database. Next, you may report specific information about that contact. The information may include their interests and their occupation.

 

Finding voters through Relational Organizing

The Vote Joe App is integrated with a database compiled by Target Smart. Any registered user is allowed to access the database of over 191 million voter records. You may search through the database by keying in first name, last name, and state. Once these parameters have been filled, you will receive information on all the elections that voter has taken part in.  

7. Naughty marketing tactics

In the 2016 presidential race, Donald Trump won with his slogan “Make America Great Again!”. For the 2020 election slogan, he’s opted to go for “Keep America Great”. Having launched his campaign in 2019, his rival Joe Biden was quick to play some naughty marketing tactics. As soon as the new slogan was announced, Biden bought the domain to use it as a weapon against Trump.   

So what has he done with the domain? He has loaded it with anti-Trump content. If you visit www.keepamericagreat.com, you’ll see a black and white picture of Donald Trump with a sad face. Below his image, you’ll spot the slogan of the website. 

As you scroll down, you’ll come across this:

Trump isn’t looking for a second term – he’s looking for a do-over. Here’s how Trump’s record stacks up against the promises he made to the American people.

Keep scrolling further down and you’ll see examples of the promises he’s made and broken. Promises covering the economy, jobs, immigration, foreign policy, national security, COVID-19, and so much more. They’ve all been laid out. This website showcases all of Trump’s failures. 

Biden and his team have managed to come up with a brilliant way to use this website to portray a negative image of Trump. When asked for a comment, Trump’s party gave no response. It’s high time that another politician gives Trump a taste of his own medicine. He isn’t the only one who knows how to take digs at his opponents.

All of Team Biden’s campaign activities center around his three main challenges. He continues to unite the party by proposing the plans that other members are passionate about. On top of that, he’s shown the public that he’s a responsible candidate who is willing to properly manage turmoil. Last but not least, he’s revealed his tough personality when it comes to dealing with Trump. 

Justin Trudeau

Enough of American politics. As we travel not far to neighboring Canada, we also observe similar digital marketing behavior. In Canada, Justin Trudeau heavily relies on social media for his own political agenda. Elected as the Prime Minister of Canada on October 19, 2015, Trudeau is exceptionally active on Instagram. He uses this platform to communicate with his audience visually.

After breaking records as the most extended campaign in the past century, the Liberals were victorious during the federal election. They won more than half of the seats and the majority of the popular vote. It was a solid performance giving them a powerful stance in the government. 

Trudeau’s success has been attributed to his campaign performance as well as his televised debates. As we break down the young prime minister’s strategies, we notice that political marketing is heading towards significant and noticeable changes. Gone are the days of traditional media as we see less and less usage. With politicians actively campaigning on these new digital platforms, it’s beginning to set a new trend in political communication.    

Here is a list of activities and strategies carried out by Team Trudeau helping him to win the 2015 election

1. Social Media Strategy

2. Ads: Creative point of view

When you hear the words political advertising, you might think about only political topics and a more direct approach. However, Team Trudeau wanted to do things differently. Instead of the usual dry content, they wanted to have a creative point of view. The whole idea was to have the ads not looking or feeling like political advertising.  

The ad concepts were the brainchild of his advisors, Gerald Butts and Katie Telford, and other members of the campaign team. Team Trudeau also worked together with an agency. It was Bensimon Byrne who wrote the ads, designed the look, and directed the shoots. At the time, the campaign was led by partner and chief creative officer David Rosenberg of Bensimon Byrne.   

“They worked on concepts that we developed together. David would take them away and make the creative presentation incredible,” Mr. Butts said.

Following the campaign, Rosenberg shared which ads he thought had the most significant impact on the campaign, as well as how they came about. 

Ready

 

Released in the summer, this ad followed Trudeau walking on Parliament Hill. During his walk, he brought up the ads of the opposing party that had constructed him as “just not ready”. Retaliating against the Conservatives, the script crafted for Trudeau had him saying that he was ‘not ready for an economic recession or job losses’. 

“There’s a rule that you’re not supposed to parrot the language your opponents are using against you – an accepted rule of political advertising,” Mr. Rosenberg said. “I said, ‘I think it’s time to break some rules here.’ By taking that criticism head-on, we were able to begin to change people’s perceptions.”

After it aired, the ad gained popularity and continued playing up until the election. Trudeau also showed toughness and that he was willing to respond to the claims of his opposition. He was willing to put up a good fight and refused to accept any personal attacks. No one wants a weak prime minister.   

Escalator – Harder to Get Ahead

In this ad, the leader of the Liberals is seen walking up a downward moving escalator. The ad is not about the escalator. It is a metaphor describing how Canadians have been stuck on their downward escalators for ten years under Stephen Harper. And against such a strong force, they will eventually make it to the top. Check out the video here:   

“To make the point to the visual metaphor, was a risk for him,” Mr. Rosenberg said. “He put himself out there in such a unique way. It’s a set piece.”

“Do I look scared to you?”

In this ad, it features former Mississauga mayor and powerhouse Hazel McCallion. She agreed to star in this ad to combat more claims made by the Conservatives. Trudeau’s opposition had claimed that he would cancel income splitting for seniors. 

McCallion is seen responding to the claims. She counters with, “Stephen Harper isn’t telling the truth saying Justin Trudeau will cancel income splitting for seniors. It’s like one of those phone scams seniors get because Harper thinks we’re scared. Trudeau will also restore old age security back to 65, that’s up to $30,000 more for seniors. Stephen: Do I look scared to you?”

3. Viral potential

As we continue to break down Trudeau’s strategies and study the content he publishes, we notice that he knows how to create powerful moments with high viral potential. He has mastered the art of creating moments that spread like fire on traditional and social media. 

Let me list an example of his mastery. After a landslide election victory, the next morning, Trudeau made an appearance at a local metro station in Montreal. He showed up without a security detail, nor was he dressed formally. Why did he show up there? To thank voters. The astonishing thing about this event was that he did not inform the press. It turns out that only a few members of the media actually knew. 

It was intentional. Trudeau didn’t want it to come off as a planned activity. Team Trudeau thought that if he showed up unexpectedly, the public would be surprised to see their newly elected prime minister shaking hands with strangers. And that this would spread like fire throughout social media. 

They were right. The new prime minister made an appearance in a place that would be an ordinary citizen’s commute. It was indeed a surprise and everyone loved it. It also portrayed Trudeau as warm and charismatic, unlike his predecessor. The former prime minister had always been known to be unapproachable and distant. 

Similarly, his team planned quite a surprise for his swearing-in ceremony as well. Check out the video below:

Politicians often overlook moments. But not Trudeau’s team. They knew how to take advantage of the situation. For his swearing-in ceremony, Trudeau arrived on foot together with his diverse and inclusive cabinet. Not only that, the public was encouraged to participate in the ceremony. They were allowed to gather and interact with the media.

Clearly, Justin Trudeau understands the magnitude of moments. 

4. Random act: Making phone calls to random people

In line with how he likes to be involved in surprising acts, here’s another one. Approaching the next federal election, Team Trudeau came up with a new marketing technique: calling random people. And not calling just to say hi, but to have conversations on a variety of issues. Some of the calls have even gone up to half an hour long. 

“While a lot of attention is being paid this month to the series of town-hall meetings that Trudeau is holding across Canada, these phone calls are a lesser-known method of trying to keep the prime minister in touch with people outside the political bubble. It’s really the opposite of mass communication — a form of niche marketing, you might say, by this prime minister.” – Susan Delacourt

This type of personal reach is not scalable, but he’s getting lots of points for connecting with the people. Most politicians choose to stay in their bubbles. The lack of interaction means that they lose the connection with ordinary joes on the street. They fail to understand that these citizens are also voters and have issues to be solved. 

Connecting with people on a personal level is extremely important. If your voters are your “customers”, you need to be using creativity to get their attention. In today’s world, it might be a considerable challenge as your customers are bombarded with a ton of information. 

Creativity is also related to embracing the unknown. As marketers, you need to have the courage to go out there and do things that others aren’t doing. To stand out, you’ll need to stop looking at your competition and try to kickstart a new concept. 

Besides creativity and having a unique image, marketing is more than just grabbing attention. After you’ve managed the first part, the next thing to do is nurture your relationship with customers. Too many brands manage to catch some eyeballs, but fail to do more than that. 

Many companies take their customers for granted. They think that once a lead becomes a customer, they’ll stick around forever. But these days, with so much competition, customers can quickly turn into non-customers. So when Trudeau does something like talk to someone for 30 minutes, he’s nurturing the relationship. He might not be able to call the entire nation, but people know that he’s making an effort to stay connected.  

The 2015 election saw the highest turnout since 1993. 68.5% of the nation came out to vote. One of the main reasons was Trudeau’s campaigning efforts. He didn’t ask them to vote for him, but he wanted everyone to have a voice. His ability to connect and speak to the people motivated them to make an effort. At the same time, he also portrayed himself as a relatable candidate who was keen about dealing with their issues.   

Before Canada had Trudeau as a candidate, other politicians relied heavily on photo-ops. Justin Trudeau proudly wields social media and moments. His actions are re-defining political marketing. With his success in this area, we will see more of this play out in the post-Trudeau era.  

As society and technology become more advanced, so will methodologies and trends. How we consume digital content today will continue to be studied by marketing professionals. To stay in the game, marketers need to constantly reinvent and get with the times.  

With every election that comes and goes, the strategies and tactics utilized by each team play a huge role in winning the voters. From emotional YouTube ads to a demographic Facebook strategy to mischievous attacking tactics, it’s always interesting to see what presidential candidates have up their sleeves. 

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